Hello everyone,
I Wanted to share the insight from Liquid Brand exchanges blog. Marty Neumeier shares his thoughts with a quick look into how to reach for original branding and design work. Knowledge and imagination combined to be a powerful tool.
A great post and interesting read to say the least,
Click here to read the article here.
I think you can add another element to his equation K x I – E = O where E is Expectation. If you take away what people expect and do something unexpected then you are truly original.
Halfbakedno1
Good input and formula, but wouldnt the E become redundant? Post on Liquid Brand he would appreciate the feedback and your hypothasis.